TCL, one of the leading consumer electronics brand has appointed Football Star Neymar Jr. company’s Global Brand Ambassador.
Neymar Jr. is one of the most influential and widely recognized athletes. The partnership with 26-year-old Brazilian football star is TCL’s latest initiative in an extensive program of premium sports sponsorships globally. This association will help TCL embrace a wide audience of young sports fans globally and strengthen TCL’s global brand visibility.
For the next two years, he will appear on TCL TV and print commercials across its major businesses (TCL Multimedia and household appliances etc.). Further, he will also participate in a series of high impact, global, online and offline marketing campaigns for the company.
Tomson Li, Chairman and CEO of TCL Corporation, said, “We are delighted to welcome this talented young athlete to the TCL family”.
“He is undoubtedly the best possible partner with whom, together, we can deliver an exceptional experience to our consumers”. Li added. In future, together they will also join forces for charity.
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“I am thrilled to be partnering with TCL. We share similar values. I’m excited to work with TCL and support the company’s efforts to bring the global sports community together through football”. said Neymar Jr.
In addition to this, TCL has partnered with numerous global sports brands like NBA’s Minnesota Timberwolves and Lynx, soccer team San Jose Earthquakes, Brazilian Football Confederation, Rosario Central Football Club, Philippine Basketball Association, The Melbourne Cup and Melbourne Victory Football. They have also tied up with entertainment industry partners the Hollywood’s TCL Chinese Theatre, The Ellen Show, and the Warner Bros to name a few.
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Source- Press Release
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