- Ariel’s “Share The Load”
One of the most popular ads watched, this detergent company encouraged the male members to take part of the load literally, and do their part. The video was watched by many including Facebook COO Sheryl Sandberg who called it one of the most powerful ads she’d ever seen.
- Mirinda’s ‘Release the Pressure’
This campaign focused on an open letter written by children to their parents about the pressure they face during exams. The ad sends a strong message to parents about academic and social pressure and how parents themselves maybe contributing. It helps bridge the gap between children and their parents.
- Amazon’s ‘Mom Be a Girl Again’
Amazon’s series focused on going back to reach to the inner child in every mother. The idea was to look at the childhood of various mothers in the ads and see how their children discovered more about their mothers, ultimately which is then recreated or brought out again by the child.
- LG’s ‘Karein Roshni’
LG’s ad spreads positivity and love. In a campaign for eye donation, the brand pledged to help others. “Karein Roshni” was a successful ad which encouraged people to guide others and be a rope of hope.
- Vodafone’s ‘The Story of Hello’
Vodafone’s story of hello recollects how humans have evolved through the ages ultimately with artificial intelligence playing a significant role today. No matter how we communicate, the emotions remain intact. Vodafone urges everyone to look at the bright side of the future and technology.
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- Lenskart’s ‘3D Try On’
Harnessing the latest tools of technology, Lenskart released an ad to tell people about its 3D Try On methods. This allows people to try on a number of different frames in just a matter of minutes.
- The Cool Mom by Ching’s
Ching’s ad portrays Sridevi in a new light, encouraging the mothers of today who hate boring things to add a bit of zest to life. The ad also fosters a health relationship between children and their mothers.
- Quaker Oats Playschool Teacher
Vikas Khanna features in the latest ad which encourages people to eat healthy oats for breakfast. It shows the story of Ayesha Merchant who is a playschool teacher who needs to remain energetic throughout the day to keep up with her active students. The ad focuses on the benefits of eating healthy and leading an active lifestyle.
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- Reebok’s Equal Pay Ad & FitToFight
An issue which has yet to be discussed in mainstream media is the large gender pay gap. In this ad by Reebok, Kangana Ranaut encourages girls to fight for equal pay. It hits several notions on the head, and forces viewers to think about the diverse roles women successfully play.
- Tata Tea’s Jaago Re Ad
It is no surprise that our society on a whole, places a lot of pressure on children to do well in academics. This campaign focuses on a different aspect of this culture and looks at the children who excel at sports and are forced to “retire” early in lieu of academics. The ad encourages parents to be supportive of children pursuing sports and encourage their talents.
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Other Remarkable Ads Are…
- Nokia
Nokia’s commercial during Diwali aimed at spreading unity and love. The ad features a son who presents his mother his own cellphone, stating that he is gifting his phone and himself to her so that the two can spend some quality time together. This ad beautifully encourages strengthening of bonds between family.
- Samsung
Samsung’s phone ad is youthful and energetic. It shows a group of youngsters traveling and trekking in an exotic location. During nightfall, the camera is able to effectively capture the memories of joy of their adventures.
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- Benetton India’s United By Faith Campaign
On Independence Day in 2017, United Colors of Benetton collaborated with Terribly Tiny Tales to share the story of Noorul Hasan, a Muslim man from Lucknow who gave up part of his house to restore an old Hindu temple. Hasan’s house shared a wall with the temple, and the ad beautifully confronts differences and spreads a beautiful message of unity.
- Cadbury Friendship Day Ad
This heartwarming ad focuses on the little delights of friendship. While students exchange gifts and greetings, two friends bond over a shared Cadbury dairy milk chocolate. This simple and sweet gesture goes great lengths to show the simple pleasures of friendships.
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